Creative Director + Senior Designer building brands, campaigns, and experiences from concept through execution.
Hi, I’m Amanda.
I’m a Creative Director and Senior Designer with 7+ years of experience building brands, campaigns, and creative systems across digital and physical touch-points.
I work at the intersection of brand strategy, creative direction, and hands-on design, translating big-picture ideas into thoughtful, highly crafted creative that works in the real world. My experience spans brand identity, integrated campaigns, digital and social, web and e-commerce, presentations, packaging, print, experiential, and environmental design.
I’ve led creative both in-house and independently, partnering with founders, marketing teams, agencies, photographers, developers, and production partners to take projects from early concept and visual direction through execution and launch. I’m equally comfortable developing the creative vision, presenting the thinking behind it, directing a shoot, or getting into Figma and Adobe to make the work myself.
Most recently, I led brand and growth creative for a biotech-backed DTC wellness brand, building an integrated creative ecosystem across Shopify, Amazon, paid social, email, influencer, and organic channels. Previously, I managed design for True Food Kitchen, creating national campaigns and brand experiences across 46 locations, including major partnerships and commercial photoshoots.
I also founded AFS Creative Studio, where I’ve partnered with growing consumer, hospitality, wellness, and lifestyle brands on identities, campaigns, digital experiences, and scalable creative systems.
At the core of my work is a balance of conceptual thinking, strong visual craft, and strategic problem-solving. I care about making work that looks exceptional, communicates clearly, and ultimately moves a brand forward.
Brand Identity · Campaigns · Digital · Social · Experiential · Packaging · Creative Direction
Selected Brands I've Worked With
