I'm a Creative Director and Designer with experience building brand systems and leading creative direction for wellness, hospitality, and lifestyle brands.
Founder of AFS Creative Studio, where I lead brand identity, packaging, and fractional creative direction for growing DTC and wellness brands. Before founding AFS Creative Studio, I held in-house creative leadership roles including Graphic Design Manager at True Food Kitchen, where I led national brand campaigns and partnerships, and creative roles at Goodwill, The Social Changery, and Ivio Agency. Across these roles, I've led both in-house design teams and freelance collaborators, and built brand systems designed to hold up across every channel.
I'm open to full-time, contract, and fractional Creative Director opportunities, particularly with wellness, hospitality, and lifestyle brands.
Based in Long Beach, CA.
Focus Areas
Brand & Visual Identity
Campaign & Art Direction
Team Leadership & Mentorship
Cross-Channel Creative Strategy
Brand & Visual Identity
Campaign & Art Direction
Team Leadership & Mentorship
Cross-Channel Creative Strategy