Raw Cereal –
Redefining Immersive Event Design
Redefining Immersive Event Design
Overview & Challenge
Raw Cereal, an innovative event design studio, specializes in creating immersive experiences powered by cutting-edge technology. Collaborating with high-profile clients like Converse, Capital One, and the NBA, they needed a bold visual identity and campaign assets that reflected their dynamic, boundary-pushing approach. The challenge was to design creative solutions that captured their ethos while seamlessly aligning with client visions.
Solution
To capture the brand’s unique aesthetic, I began with extensive visual research, drawing inspiration from comics, pop art, 90s design, and vintage cereal packaging. This exploration informed the development of multiple sketched concepts, blending playful nostalgia with modern design elements. The selected concept was digitally refined in Illustrator, incorporating 3D text effects, vibrant colors, bold typography, and dynamic graphic treatments to create a fresh and innovative look.
To meet the need for versatility, I designed a flexible "canvas" logo system. This allowed for stylistic variations across platforms while maintaining brand consistency. By integrating vintage comic shapes, 3D effects, and adaptable design elements, the system ensured the brand could deliver unique, engaging visuals across various mediums.
Impact
The bold branding and immersive campaign assets elevated Raw Cereal’s reputation as a leader in event design. High-profile projects garnered widespread recognition, captivating audiences and delivering unforgettable experiences that blended art, technology, and storytelling. This work solidified Raw Cereal’s position at the forefront of creative event production.
