Brand identity and logo design for a startup company in the tech and music space. The goal was to create a modern pop-art-inspired logo and brand identity that would capture the fun-loving and innovative nature of the brand. The inspiration was comics, pop art, the 90's web, and vintage cereal box design. The client also wanted to be able to have their logos work like a canvas, meaning that they would have multiple looks/styles, but still fit into a cohesive brand identity.
My process began with a ton of visual inspiration, then I began sketching concepts. Once I found a solution that I liked, I digitally rendered it in Illustrator and played with various effects. I explored many possibilities, but the client and I both loved the original logo idea. It encapsulated the vintage comic-style text effect with a modern flair. The logo also captures the dynamic movement that relates to the brand's identity of innovation.
Then I began the "canvas" style logos for the brand to use on various mediums and platforms to provide a consistent but unique brand identity that is ever-evolving. This exploration was fun and allowed me to dive into many options. The inspiration for these came from cereal boxes for shapes, and 3D text effects to mimic the vintage "Superman" comic style and pop art.
Let's dive into the details...
Raw Cereal –
Redefining Immersive Event Design
Redefining Immersive Event Design
Overview & Challenge
Raw Cereal, an innovative event design studio, specializes in creating immersive experiences powered by cutting-edge technology. Collaborating with high-profile clients like Converse, Capital One, and the NBA, they needed a bold visual identity and campaign assets that reflected their dynamic, boundary-pushing approach. The challenge was to design creative solutions that captured their ethos while seamlessly aligning with client visions.
Solution
To capture the brand’s unique aesthetic, I began with extensive visual research, drawing inspiration from comics, pop art, 90s design, and vintage cereal packaging. This exploration informed the development of multiple sketched concepts, blending playful nostalgia with modern design elements. The selected concept was digitally refined in Illustrator, incorporating 3D text effects, vibrant colors, bold typography, and dynamic graphic treatments to create a fresh and innovative look.
To meet the need for versatility, I designed a flexible "canvas" logo system. This allowed for stylistic variations across platforms while maintaining brand consistency. By integrating vintage comic shapes, 3D effects, and adaptable design elements, the system ensured the brand could deliver unique, engaging visuals across various mediums.
Impact
The bold branding and immersive campaign assets elevated Raw Cereal’s reputation as a leader in event design. High-profile projects garnered widespread recognition, captivating audiences and delivering unforgettable experiences that blended art, technology, and storytelling. This work solidified Raw Cereal’s position at the forefront of creative event production.
