This project with Harrell Destinations focuses on the creation of three distinct booking websites for their travel company, each tailored to cater to different target audiences and travel experiences. Through meticulous research and user-centered design, I crafted intuitive and visually captivating websites that seamlessly guided users through the booking process, while also highlighting the unique offerings and destinations, ultimately enhancing the user experience and driving conversions for the travel company.
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Website design for Destination at Oak Creek in Sedona, AZ.
Website design for Canyon Wren Cabins in Sedona, AZ.
Website design for The Gadsden Hotel in Douglas, AZ.
Harrell Destinations -
Unique Travel Website Design
Unique Travel Website Design
Overview & Challenge
A luxury travel company sought to establish an online presence for its three distinct properties, each with its own character and offerings. The challenge was to design visually engaging and user-friendly websites that highlighted the unique features of each location while maintaining a consistent brand identity. Additionally, the company aimed to streamline the booking process and drive increased reservations through an enhanced digital presence.
Solution
I developed a strategic web design process tailored to the company’s goals. Through research, I identified target audience preferences, market trends, and unique selling points for each property. Using this information, I crafted intuitive site structures and visually captivating designs that showcased the ambiance and character of each property. The websites were optimized for responsiveness, ensuring seamless usability across desktops, tablets, and mobile devices. Each site blended the company’s branding with unique visual elements, creating a cohesive yet distinct identity for each location.
Impact
The launch of the websites resulted in a significant increase in bookings, driven by their appealing design and streamlined booking process. Users reported higher satisfaction due to the responsive layouts, intuitive navigation, and fast loading speeds. The cohesive branding across all three websites strengthened the company’s identity, positioning it as a leader in luxury accommodations while showcasing the unique features of each property.
