As the Graphic Design Manager at True Food Kitchen, I collaborated with a brand deeply aligned with my passion for wellness and sustainability. My work focused on creating thoughtful, visually compelling designs that authentically reflected the brand’s values and resonated with its health-conscious audience.
In this role, I led the creative direction for multi-channel campaigns, brand identity development, and website content. I crafted cohesive visuals across digital, print, and in-store platforms, directed photoshoots, and designed impactful marketing materials that brought the brand’s mission to life.
By blending strategic thinking with creative storytelling, I helped elevate True Food Kitchen’s presence, fostering deeper connections with customers and reinforcing the brand’s leadership in wellness-focused dining.
True Food Kitchen – Elevating Wellness Through Design
The Challenge
True Food Kitchen sought to strengthen its position as a leader in the wellness dining space by maintaining cohesive branding across all platforms while launching new menu items, campaigns, and seasonal promotions. My task was to bring their vision to life through creative storytelling, impactful visuals, and strategic design solutions.
My Approach
Campaign Development with a Purpose
Led the creative direction for major campaigns like True Crisp’d and AG1, ensuring a seamless blend of indulgence and wellness in the messaging and visuals.
Designed multi-channel assets, including social media graphics, in-store signage, email campaigns, and website banners, to create a unified customer experience.
Art Direction and Photoshoots
Directed photoshoots to capture vibrant, high-quality visuals that highlighted True Food Kitchen’s fresh, wholesome ingredients.
Managed everything from creative vision to logistics and editing, producing assets for online ordering platforms, social media, and marketing campaigns.
Website Content and Optimization
Updated and optimized website content to support seasonal promotions and new menu rollouts, ensuring a visually engaging and user-friendly experience.
Created banners and landing pages designed to inspire action and enhance digital engagement.
Cohesive Brand Identity
Developed brand guidelines for True Food Kitchen and True Food Market, ensuring consistency across packaging, digital platforms, and in-store experiences.
Collaborated with stakeholders to ensure all designs aligned with the brand’s wellness-focused mission and modern aesthetic.
The Impact
Enhanced Engagement: Social media and email campaigns saw significant boosts in engagement, with campaign visuals resonating strongly with True Food Kitchen’s audience.
Stronger Brand Presence: Cohesive branding across digital, print, and in-store platforms reinforced True Food Kitchen’s identity as a wellness leader.
Increased Traffic: The visually optimized website and promotional materials drove more visits to the restaurant and online ordering platforms, enhancing customer interaction with the brand.
Overall
True Food Kitchen’s approach to wellness dining is redefining how consumers connect with food, sustainability, and community. Through thoughtful design, I’ve helped amplify this mission, creating visuals that inspire action and deepen consumer loyalty. By aligning every element of the brand’s identity with its core values, my work has contributed to shaping a future where wellness and sustainability take center stage in the dining experience.
