The Social Changery is a creative agency dedicated to social impact, partnering with nonprofits, government agencies, and purpose-driven initiatives to amplify messages and drive meaningful change.
At The Social Changery, I led the creative direction for the Decoded Campaign, a statewide public health initiative in partnership with the California County Health Department. The project required a full brand overhaul—including a new visual identity, messaging framework, and a redesigned website experience—to increase health literacy and access to essential resources in underserved communities.
I developed a comprehensive brand system and 20+ multi-platform assets spanning billboards, digital ads, presentation decks, and social media. I also led the UX/UI design of a new website, focused on accessibility, clarity, and user-friendly navigation to ensure key health information could be easily found and understood. The campaign exceeded projected media performance by 3x and significantly improved community engagement, solidifying The Social Changery’s reputation for mission-driven creative impact.
View the Decoded website.
I worked on a report for The California Health & Human Services Agency (CalHHS) and the Children and Youth Behavioral Health Initiative (CYBHI).
Case Study: The Social Changery – Decoded Campaign
Objective
Partner with the California County Health Department to develop a cohesive, accessible public health campaign aimed at improving health literacy and resource access for underserved communities across California.
Partner with the California County Health Department to develop a cohesive, accessible public health campaign aimed at improving health literacy and resource access for underserved communities across California.
Approach
Brand Identity Redesign: I led a full brand refresh for the Decoded Campaign, crafting a new visual identity, messaging framework, and design system tailored to resonate with diverse communities. The identity emphasized clarity, cultural sensitivity, and trust-building.
Web Design & UX/UI: I designed a user-friendly website from the ground up, focused on mobile responsiveness and accessibility. The UX strategy prioritized intuitive navigation and simplified access to critical health information, enabling users to quickly find local resources and support.
Multi-Channel Campaign Design: I created 20+ assets for a multi-platform rollout, including billboards, social media graphics, presentation decks, and digital ads. Each asset was designed to meet community needs while maintaining visual and strategic consistency.
Impact
The campaign surpassed projected media engagement by 3x, significantly increasing public awareness and strengthening trust between the health department and the community. The Decoded website became a key resource for underserved users seeking reliable, accessible health information. The success of the campaign reinforced The Social Changery’s position as a leading creative agency for mission-driven impact.
The campaign surpassed projected media engagement by 3x, significantly increasing public awareness and strengthening trust between the health department and the community. The Decoded website became a key resource for underserved users seeking reliable, accessible health information. The success of the campaign reinforced The Social Changery’s position as a leading creative agency for mission-driven impact.
