Noble Ground Coffee – Brewing a Brand Identity
Overview & Challenge
Noble Ground Coffee is a purpose-driven brand committed to sustainability, ethical sourcing, and fostering community through exceptional coffee. As they prepared to expand their business, they needed a cohesive brand identity that could scale across multiple locations while resonating with their conscious consumer base. The challenge was to create a versatile design system that balanced premium quality with approachability and ensured consistency across all touchpoints, including digital, print, and physical spaces.
Solution
I developed a comprehensive brand system that encompassed all facets of their visual identity, including branding, menus, signage, environmental graphics, packaging, website design, and marketing materials. The brand identity featured a timeless logo, earthy color palette, and storytelling elements that reflected the company’s mission of sustainability and community. In addition, I created scalable assets for digital paid ads, social media content, and in-store materials to maintain consistency and build a strong connection with their audience.
Impact
The brand system I built provided Noble Ground Coffee with a scalable platform that supported their rapid growth to 9 locations within a year. The cohesive and versatile design ensured a seamless customer experience across all locations, strengthening brand recognition and trust among their conscious consumers.
