EMAIL
Abandoned Browser
Welcome Series
Post Purchase
Abandoned Checkout
WEBSITE
Mad Coffee
Creative Direction, Brand Positioning, Web Design, Email, Paid Media
Role: Creative Director, Brand Consultant (AFS Creative Studio client)
2026
Led brand positioning, a Shopify redesign, email design, and paid social creative for Mad Coffee, a DTC instant coffee brand built around speed, craft, and a bold visual personality, extending that energy consistently from first impression through checkout.